Blonded Brightening Shampoo

Blonde illumination done to perfection: Neutralize unwanted yellow tones with a highly buildable, antioxidant-rich, pigmented toning formula. Deposits pigments evenly for seamless toning results. Gently cleanses, repairs and moisturizes color-treated hair as it nourishes and protects against future yellowing. Key Ingredients Lilac Flower Stem Cells - add shine and repair damaged, lightened hair Violet Flower - derived pigment delivers toning and antioxidant care Vitamins B & E - nourish and protect hair from the environment Shea butter - provides moisture for damaged hair Keramatch Vegan Keratin - repairs chemically treated hair BLEU Molecule Complex - for strength and shine.