Oribe Bright Blonde Priming Serum

Oribe's Bright Blonde Essential Priming Serum keeps blonde hair in a healthy state. Specially formulated with violet and pearlized pigments, this brightening serum tones and eliminates brassiness while replenishing moisture and protecting hair up to 450°F.
Hair is left restored, touchably soft and lit from within.
Key Ingredients:
Violet and Reflective Pearlized Pigments: correct brassiness, tone highlights and impart luminescent brightness and shine
Brightening Complex (Lemon, Ginger Root and Chamomile Extracts): optimizes shade, tonality and luminosity
Sodium Hyaluronate: absorbs into hair to moisturize while Hydrolyzed Hyaluronic Acid acts as barrier on the hair fiber to lock in hydration and protect from moisture loss
Lavender-Flower Extract: helps nourish damaged and brittle hair while conditioning and adding shine
Oribe Signature Complex (Watermelon, Lychee and Edelweiss Flower): defends hair from oxidative stress, photoaging and the deterioration of natural keratin all while protecting from the drying, damaging and color-depleting effects of the elements
Key Benefits: Eliminates brassiness and enhances vibrancy for healthier-looking hair. Provides 450°F heat protection and helps prevent breakage. Replenishes lost moisture to hydrate and restore softness to dry hair. Improves elasticity and strengthens damaged brittle strands.