Amika The Kure Bond Repair Shampoo

size: 9.2 oz / 275 ml

what is the kure?
 
a bond repair shampoo that luxuriously lathers and is clinically proven to repair + strengthen damaged strands due to everyday stressors, heat + chemical treatments.

who it's for?

all hair types 1-4c. ideal for high porosity hair

why it's special?

• build a bond that lasts! this shampoo's luxe lather gently cleanses while working to repair, strengthen + bring dry, damaged hair back from its breaking point.
• claims - 7x more repair*, 55% less breakage*, 2x stronger* hair after one use.
• innovative bond cure technology - packed with bond cure technology, this shampoo targets the most abundant bonds in your hair, which break the most frequently during daily wear and tear.
• plant butters + vegan proteins - formulated with both plant butters + vegan proteins, the kure is rich in nutrients like omega fatty acids, vitamins, and minerals, + can provide keratin-like benefits from a plant source.

*compared to control when used with the kure bond repair conditioner, clinically tested for repair, strength, and anti-breakage

how to use?
 
for the kure your hair is bound to bond with:

1. massage a quarter-sized amount of the kure bond repair shampoo through wet hair focusing on the roots. rinse.
2. double cleanse. the first time to cleanse, and the second time to reap all the benefits this shampoo has to offer. fully rinse out.
3. for best results, follow with the kure bond repair conditioner.
4. use as part of your wash care routine.

key ingredients:

• bond cure technology - an innovative complex that targets the most abundant bonds in hair
• plant butters - rich in nutrients like omega fatty acids, vitamins, and minerals
• vegan proteins- made up of essential amino acids which can provide keratin-like benefits from a plant source
• sea buckthorn - one of the most potent natural ingredients on the planet, this "superfruit" is one of the few known plant sources of the fatty-acid omega 7 typically found in fish oil. also rich in vitamin c + a and contains antioxidants making it the ultimate holy grail ingredient for hair and scalp.
• *this product does not contain any direct gluten contributing ingredients. if you have allergies or sensitivities, please consult your doctor