KEEP ME VIVID SHAMPOO

What it Does: The latest sulfate-free technology gently cleanses to maintain vibrancy of fast-fading haircolors. Formula contains two different surfactant blends, with 60% caring agents. Product fragrance includes notes of vanilla, coconut and cotton candy. How to Use: Apply shampoo to wet hair with a massaging motion. Lather. Rinse. Follow with Keep Me Vivid Conditioner. Daily use for clean and gentle nourishment. Ingredients: aqua/water/EAU, sodium c14-16 olefin sulfonate, cocamide mea, glycerin, cocamidopropyl betaine, glycol distearate, sodium lauroyl sarcosinate, hexylene glycol, parfum/fragrance, sodium hydroxide, citric acid, sodium chloride, sodium benzoate, peg-55 propylene glycol oleate, propylene glycol, coco-betaine, hydroxypropyl guar hydroxypropyltrimonium chloride, salicylic acid, carbomer, sodium citrate, polyquaternium-7, benzoic acid, tetrasodium edta, benzyl salicylate, pearl powder, benzyl alcohol (f.i.l. d224490/1) Concerns: Color ProtectionFluid Ounces: 10.1 oz.Formulation: LiquidCountry of Origin: Made in US.