DEDE SHAMPOO

A delicate daily shampoo for all hair types – especially fine-to-medium hair – Davines’ DEDE Shampoo works to cleanse and refresh without stripping, so hair is consistently shiny and soft.Boasting mineral-rich red celery extract (it’s packed with fortifying sodium, potassium and calcium), this lifts the daily dirt and grime that compromises lift and leads to lifelessness. Sourced from a farm in Orbassano (a town in the Torino region), the red celery used within Davines’ DEDE range – part of their ‘Essential Haircare’ edit – is one of a handful of crops that are lovingly reared by Italian growers; showcasing the brand’s commitment to sustainability, as well as to supporting local industry. On a mission to preserve the planet’s vital biodiversity, each hair care ‘family’ (DEDE, NOUNOU and so on), represents an extract under threat, so by choosing to use this incredibly gentle (and very good-looking!) shampoo, you’re supporting the globe and its varied inhabitants – from plants to people!