Color Control Shampoo Liter

This shampoo gently cleanses hair using a plant-powered formula that helps reduce color fade, while omega-rich apricot oil nourishes and helps keep hair soft, bouncy and hydrated. Precisely formulated for cleansing color-treated hair without stripping to minimize color wash out. Free from silicones and sulfate cleansers.

Key Ingredients: 

• Botanical cleansers: precisely formulated for lasting radiant color, helps to protect color-treated hair while leaving it silky, soft and shiny
• Neutralizing power: naturally derived “magnets” instantly neutralize color-dulling particles to help protect your hair when you wash
• Dual-charged molecules: create a protective shield to keep water from penetrating into hair, reducing color washout
• Apricot: nourishes and helps keep your hair soft, bouncy, and hydrated

Featuring Aveda’s Pure-Fume aroma with certified organic orange, cypress, cedarwood and other pure flower and plant essences.