Joico Blonde Life Silver Color Enhancing Masque 5.1oz

This is a colour-enhancing hair mask specifically formulated for Gray, platinum, or blonde hair to help neutralise unwanted yellow or brassy tones and create a cooler, more silvery blonde look. It’s part of the Joico Blonde Life line of toning and nourishing treatments.

⭐ Key Benefits
Neutralises unwanted warmth/brassiness: Deposits violet/silver pigments to counteract yellow tones for a cooler, icy blonde finish.
Strengthens and nourishes hair: Formulated with conditioning ingredients plus arginine and keratin to help reduce breakage and improve hair feel.
Hydrates and softens: Leaves hair smoother, shinier, and easier to detangle.
Lasts several washes: The corrective colour effect can stay visible for up to ~3 washes.

💆‍♀️ How to Use
Wash your hair: Best after shampooing (using a blonde-specific shampoo helps).
Apply to damp hair: Comb through evenly to ensure full coverage.
Leave on 5 minutes: Adjust a bit if you want more toning — longer can deepen the tone but be mindful of deposit.
Rinse thoroughly.
You can use this regularly (e.g., weekly) or whenever your blonde starts to look brassy.