Silver Brightening Shampoo

Brings out the sparkle in Silver, Gray, White, Blonde and highlighted hair. Shampoo helps reduce unwanted warm tones. Natural Viola and Lavender toning agents eliminate undesirable brassiness. Contains natural Gugo Bark for a rich, creamy, luxurious lather.Sulfate FreeExtra gentle on hairUse one to two times per week or as often as neededMade in AmericaHow to Use: Apply to damp hair and massage into a rich lather. Leave in for up to 1 minute. Rinse thoroughly. NOTE: For hair that is porous, damaged, processed, bleached, permed or relaxed, conduct a strand test first to determine toning result. To lessen toning intensity, blend with any L'ANZA Shampoo or reduce time left in hair.JCPenney limits the sale of all salon products and salon special purchases to 8 of any one item, up to a maximum of 12 items, per customer, per month.Hair Type: Color Treated, TexturedConcerns: Color ProtectionIngredients: Natural, Sulfate-FreeFormulation: LiquidCountry of Origin: Made in US.