Signature Blonde Violet Shampoo



Revitalizing shampoo with pure violet pigment instantly cancels brassy tones while cleansing to brighten, maintain, and protect your signature shade. Tamarind, Rose Petal & Coconut Essence Benefits • Delivers 96% color retention after 10 washes* • Extra gentle cleansing without stripping color • Brightens, illuminates, and adds luminous, glossy shine • Dramatically increases tensile strength and elasticity while nourishing and smoothing • Never dries out hair like typical purple shampoos • Provides unsurpassed color and heat protection