Colour Wow Root Cover Dark Blonde

A major game-changer in the beauty industry this innovative mineral powder formula has finally solved a vast unaddressed issue for everyone with color-treated hair or highlights. As testimony to this new technology s unprecedented impact and importance the color wow root cover-up has received over 30 major beauty industry awards. Why it s wow: the first truly effective easy-to-apply root cover-up that not only covers grey but also has blonde shades that cover dark re-growth instantly without peroxide. Natural mineral powder with multi-tonal pigments and reflective particles. Fast easy natural-looking results -instantly. No stiff or sticky residues leave hair silky and natural. Water-resistant so it stays in place until shampooed out-you can even swim with it. Won’t come off on clothes or pillows. Free of waxes and dyes. Paraben-free. Not tested on animals.