Be Curly Shampoo

What it is: A gentle cleansing shampoo that enhances curl, combats frizz and boosts shine on curly or wavy hair. Who it's for: Ideal for those with wavy (2A, 2B, 2C) or tight (3A, 3B, 3C) hair. What it does: It's part of Aveda's four-step curl-perfecting system that dramatically reduces frizz and defines curl up to 57%. A blend of wheat protein and organic aloe expands when hair is wet and retracts when dry to enhance curl or wave. It has a refreshing citrus aroma with certified-organic lime, lemon, bergamot, orange and other pure plant and flower essences. How to use: Massage into wet hair and scalp. Rinse. Receive a free pump with your purchase of a 33.8 oz. bottle Cruelty-free.